Title: Is Your Site A Post-It Note Or Super Glue?
Author: Anne Marie Baugh
Article:
Traffic, traffic, traffic, that’s all we hear. You’d think we
were all craving two hours commutes on the Los Angeles freeway.
The question is, if you’ve got traffic, what are they doing? In
other words, what’s your stick-ability? When people come to your
site are they met with a roadside sign announcing your business
and not much else or do they have a reason to stick around? If
they aren’t sticking, you aren’t succeeding. And you’ve missed
the major rule of online engagement. That is simply,
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